About
I’m a builder at heart, passionate about crafting scalable systems that align with user needs and business strategy. I thrive in roles where I can own both frontend polish and backend architecture, driving the product forward from end to end.
Currently, I’m a Senior Software Engineer at Crehana, where I’ve helped grow the platform from a lean MVP to a robust product with millions of users. I’ve led initiatives to refactor legacy code, build new products from scratch, improve performance scores, and scale frontend systems—always with a focus on user experience and business impact. I’ve contributed to major efforts such as migrating from Angular to React, integrating GraphQL, improving core web vitals, and co-leading growth and retention projects with measurable outcomes.
Over the years, I’ve worked across early-stage startups and growing tech companies, building everything from e-commerce platformsto internal tooling, landing pages, live streaming apps, and payment integrations using modern technologies like Next.js, TypeScript, Tailwind, Apollo, and Sanity CMS. I also enjoy mentoring teammates, setting up engineering processes, and bridging the gap between design and development.
I like to test AI tools for coding, I was testing Github CopilotX and CursorAI, and now Windsurf Editor. When I’m not coding, I’m exploring new technologies, sipping a good cup of coffee, singing quietly (unless the neighbors are out), or thinking about how to turn my living space into a sunset sanctuary.
Experience
March 2015 - December 2024 Senior Software Engineer · Crehana
Founding engineer, helping scale the platform from a third-party Angular 1.x MVP to a robust, in-house React ecosystem. Over 9+ years, played a pivotal role through the company’s transition from B2C to B2B, evolving the product, architecture, and frontend culture.
Highlights & Responsibilities:
- Successfully led the migration from Angular 1.x to React, introducing component-driven development and performance-focused best practices.
- Designed and implemented core features used by thousands of users, including the course catalog and filters; dynamic checkout flows with multiple payment gateways (MercadoPago, Stripe, PayU, Efecty); course bundles, wishlist, shopping cart, and referral programs; subscription and shared membership models (Duo, Family); live streaming with real-time chat (YouTube API + Pusher); classroom interface (Wistia player, notes, comments); Wacom marketplace with installment payments; and other key pages like blog, onboarding, authentication, gift memberships, and promotional tools (e.g., wheel spin, infinite scroll).
- Created and maintained the first internal React component library, applying atomic design principles to speed development and unify UI/UX.
- Introduced Mixpanel tracking, set up conversion funnels, and later migrated to Amplitude Analytics & Experiments for business insights and A/B testing.
- Stripe payments, file uploads.
- Collaborated with the backend team to maintain GraphQL queries and mutations (Apollo Client), and contributed to Django database schema changes and table migrations.
- Rebuilt SEO-critical pages with Node.js SSR (before Next.js became mainstream), improving indexing and organic reach.
- Successfully led two major company rebrandings with full UI revamps.
- Consistently modernized the stack: migrated from React classes to hooks, upgraded React versions, replaced npm with pnpm, optimized image loading with Imgix, and introduced Vite for faster builds.
- Boosted Lighthouse scores on e-commerce pages from 20-30 to 50-80 and improved Core Web Vitals like LCP, FID, and CLS.
Team Leadership & Impact:
- Served as team lead for multiple squads: Core Growth, Funnels, Retention, and Payments.
- Established coding standards, release processes, and review flows to ensure quality and scalability.
- Mentored junior/mid developers, helping them grow technically and culturally within the team.
- Participated in hiring: ran technical interviews and helped scale the frontend team.
- Collaborated cross-functionally with Product, Design, and Backend teams (Django + GraphQL) to deliver high-impact, validated features.
B2B Transformation & Strategic Contributions:
- Post-acquisition of an HR-focused company, led the frontend migration from Angular to React, and onboarded new engineers into Crehana’s technical culture.
- Selected to help build the new HR & Training MVP platform, aimed at enterprise clients as part of the company’s B2B pivot.
- Delivered high-priority demo features designed to close major contracts, balancing technical scope with business urgency.
ReactNext.jsNode.jsAngular 1.xTypeScriptJavaScriptStyled ComponentsTailwindCSSDaisyUIApollo ClientGraphQLDjangoPythonPostgreSQLStripeMercadoPagoPayUEfectyMixpanelAmplitudePusherWistiaImgixVitepnpmCI/CDAWSMentoringTeam LeadershipA/B TestingSEOSSRComponent LibrariesHiringProduct CollaborationOctober 2020 - February 2021 Full Stack Developer · Prosepe
Collaborated directly with the client to define requirements, estimate effort, and plan the build of a custom e-commerce platform alongside one frontend developer.
Designed and implemented the full platform, including landing, catalog, product detail, contact, and checkout pages.
Developed the frontend using Next.js, TypeScript, DaisyUI, React Hook Form, and Zod; integrated Stripe for secure payments.
Built the backend using Node.js and Next.js API routes, integrated Stripe for payments, managed product data with SanityCMS, and handled session logic using JWTs.
Designed the database schema (PostgreSQL), and deployed using Vercel with CI/CD pipelines.
Wrote and optimized SQL queries, and handled indexing and table migrations to ensure performance and scalability.
Delivered a fully responsive, mobile-first, and SEO-optimized site to enhance organic search visibility.
Next.jsReactTypeScriptDaisyUIReact Hook FormZodStripeNode.jsSanityCMSJWTPostgreSQLVercelCI/CDSQLSEOMobile-FirstE-commerceApril 2020 - July 2020 Senior Frontend Developer · MiRewards
Developed the public-facing landing page using React, Styled System, and modern HTML5/CSS3 standards with a mobile-first approach.
Built secure user registration and login flows using React Hook Form for form handling and validation.
Delivered account settings and notification preference pages, enabling users to manage their data, linked credit cards, and communication preferences.
Supported a rewards program product that allowed users to earn prizes by linking existing credit cards.
ReactStyled SystemHTML5CSS3React Hook FormMobile-FirstUser RegistrationAccount ManagementRewards ProgramFebruary 2019 - April 2019 Senior Frontend Developer · AttachTV
Developed the company’s main marketing site using React and styled-components, emphasizing clean layout and responsiveness.
Built a developer documentation site with Markdown support and SASS-based theming for easy editing and performance.
Implemented a reusable CSS grid system to serve as a layout foundation across pages.
Maintained regular communication with stakeholders to iterate quickly on design and functionality needs.
ReactStyled ComponentsMarkdownSASSCSS GridResponsive DesignDeveloper Documentation